OUR QUEST

 

 

In Judaism there exists a concept called “Hiddur Mitzvah” - the beautification of a commandment - whereby we employ aesthetics to enhance a mitzvah beyond halachic instruction. An artist engaging in Hiddur Mitzvah finds a holy path for their craft. The beauty of their creation enhances the mitzvot by appealing to the senses contributing to the human enjoyment of religious acts.

Creating something beautiful is a gift that allows one to dream and experience joy through aesthetic expression. Human beings were created to respond to beauty which engages and stimulates our senses. There is no doubt then that art and beauty elevate our spiritual experience.

By enhancing religious objects and traditions, we add our own layer of connection. Humankind was created to respond to beauty which engages and stimulates our senses. Artistry adds personal dimension which helps us to enjoy and find meaning in religious acts.

Hiddur is a South African run business that designs Judaica, homeware and modest clothing. Our aim is to be able to add beauty and meaning to our journey in this lifetime. We strive to create conscious collections with a focus on natural fabrications, premium quality and mindful manufacturing.

Our business continues to work towards supporting local industry when we can and a brighter and more sustainable future.